OB-GYN Preventive Exam Denial Crisis
Your OB-GYN practice processes hundreds of preventive wellness exams every month. They're straightforward visits—routine screenings, annual check-ups, preventive care assessments. Your billing team codes them confidently. Your revenue cycle seems smooth. Then the denials arrive. A 42-year-old established patient comes in for annual preventive care. You bill CPT 99385 (Preventive visit, age 40-64). Payer denies it. Reason: "Not medically necessary—duplicate with office visit on same date." Another claim: CPT 99396 (Preventive visit, age 65+) for a routine wellness exam. Denial: "Preventive care excluded under plan design." Another: CPT 99384 rejected because your documentation didn't explicitly state "preventive" intent—the payer interpreted it as a sick visit instead. The Revenue Impact: According to industry data, OB-GYN physician groups see denial rates ranging from 45-67% on preventive care claims depending on payer mix and coding precisi...